Guru Jimmy's Uber Life

Ahead of President Trump’s election as 45th POTUS in 2016, conceptual artist James Ostrer took on the persona of Guru Jimmy to take cab rides across America interviewing Uber Drivers get their take on the upcoming election. The Uber Drivers he spoke to were a cross section of American with a range of views from Carla, a Mexican American often mistaken for a Muslim to Tiger, a disenfranchised African American ex Obama supporter that loves Trump and packs a firearm to protect himself.

Pinball Digital ran a creative campaign designed to get Guru Jimmy in front of the US Media by issue hijacking and paid social media advertising garnering attention from the New York Times, CNN and ABC.